Playdom Says Marvel Superheroes Are Super Viral (Among Men)

Social game-maker Playdom officially launched Marvel: Avengers Alliance on Thursday, and executive producer Chia Chin Lee says the title is already disproving some of the common assumptions about social games. The big assumption: that men don't like to share their activity in social games the way that women do. That could be a problem for Avengers Alliance, since a game about superheroes would probably skew male. But during the beta test period, when the game was played by tens of thousands of users, it actually saw 45 percent more viral installs compared to most Playdom titles, and in fact men were four to six times more likely to send in-game messages.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/ZXacqDBXv6U/

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